English Tea Shop is built around the concept of Value Sharing. In fact, they believe that value shared is value doubled and it directly links sustainable development with long-term growth.
They do this by applying the principle of Creating Shared Value (CSV); a revolutionary approach developed by Harvard Business School professor Michael Porter that businesses are putting into practice with exciting results in terms of growth.
Through the projects they launched in rural Sri Lanka, they encourage the farmers to relive the old aged farming practices.
English Tea Shop teas and ingredients come from small farmers in limited quantities, grown without chemical fertilizers or pesticides and they are committed to recognize and to tell the world how these small farmers make a huge impact on sustaining the planet’s natural ecosystem for many generations after us.
They pay them a premium on top of the Fair Trade price to make sure they can farm in the most sustainable way possible.